Independent Agency Expands to 19 Countries, Adds 156 Employees, and Chalks Up 21 Brand Campaign Awards
NEW YORK–(BUSINESS WIRE)–billups, the world’s largest independent out-of-home (OOH) agency, today announced it achieved 73.8% year-over-year net revenue growth in Q1 2025, fueled by unprecedented client demand for strategic, measurable OOH solutions that go beyond traditional awareness campaigns. The agency’s ongoing trajectory remains unabated, marked by a surge in brand campaign awards, market expansion, and investment in expert talent. For more than 20 years, billups’ commitment to data, technology, and exceptional client service has driven performance for brands and agencies while fueling the company’s worldwide growth.
billups plans major 2025 expansions to its technology capabilities and global scale. The agency will unveil an enhanced technology suite with breakthrough advancements in measurement, creative and attention optimization, delivering unprecedented reach, relevance, and performance for brands worldwide.
As marketers seek brand-safe, measurable alternatives to digital clutter and ad fraud, OOH has emerged as one of the most trusted and visible channels available. billups is capitalizing on this shift by helping brands rebalance their media mix with OOH investments that deliver both cultural relevance and measurable outcomes across the entire marketing funnel.
Award-Winning Results
Recent recognition for billups and its clients includes 21 major industry awards for campaigns, including AMMA Awards, OBIE Awards, Digiday Awards, The Drum Marketing Awards, ThinkLA, and COMMB Awards for brands such as Decathlon, e.l.f. Beauty, Nike, Oatly, and Samsung. Last month, billups Global CEO David Krupp received the prestigious Leadership Award at the World Out of Home Organization’s Global Congress.
“Oatly’s collaboration with billups across all our global OOH campaigns has been truly exceptional,” said Magda Szmilewska, Global Media Manager, Oatly. “They demonstrate unwavering professionalism, strategic insight, and a deep understanding of our brand voice – as if it were their own. Working with such a talented and kind team is always a pleasure, and we’re excited to continue building this strong partnership.”
“billups has been a trusted partner for all of our outdoor advertising needs for over a decade,” said Jason Farmer, Vice President of Marketing, AIDS Healthcare Foundation. “They are very responsive and are always providing us with the most innovative options in the outdoor media market at affordable prices for our non-profit organization. We have received many awards for our billboard advertising campaigns that they have executed successfully. We look forward to our continued partnership with billups moving forward.”
Explosive Global Growth
billups has expanded to 19 countries with new operations in New Zealand, Indonesia, Thailand, Korea, Mexico, and India, with imminent launches in Latin America and the Middle East. The agency added 156 employees over 12 months – a 34% growth rate bringing total headcount to 365 as of May 2025, including 43 new hires in North America, 78 in EMEA, and 35 in APAC. This rapid expansion is supported by exceptional talent retention, with only 4% turnover alongside 4x team growth over six years.
“As the world’s largest independent out-of-home agency, billups is helping shift the channel from a secondary spend to a strategic pillar by delivering outcomes, not just impressions,” said David Krupp, Global CEO, billups. “Our focus on best-in-class execution, data-led planning, and clear accountability builds the trust needed for brands to invest more confidently in the channel. billups is proving that a dedicated, strategic focus and proprietary technology can unlock greater value and better results. As a result, many of our clients now allocate up to 15% of their media budgets to OOH, well above the industry average.”
“billups is reframing out-of-home as a performance-driven channel that can influence every stage of the customer journey, not just the top of the funnel,” said Ranganathan Somanathan, Global Chief Growth Officer, billups. “We combine strategic planning, contextual creative, and advanced measurement tools to connect real-world exposure with real-world action. From building brand affinity to driving store visits or digital conversions, we help clients design OOH campaigns that move people and move metrics. Leading-edge solutions, such as our attention and attribution tools, prove that OOH can do more than reach — it can convert.”
Performance-Driven OOH
billups transforms OOH into a full-funnel channel that drives everything from brand affinity to store visits and digital conversions. The company’s technology includes 12 patents, including for viewability scoring, factoring in travel speed, obstructions, dwell time, and viewing angles; predictive behavioral audience targeting using mobile data signals; and computer vision models that determine exact placement coordinates and viewing opportunities.
billups recently achieved ISO 27001 certification, giving marketers enhanced confidence that their sensitive campaign data, audience insights, and proprietary marketing strategies are protected by internationally recognized security standards. This certification ensures that brands can trust billups with their most valuable marketing assets while maintaining business continuity and reducing the risk of data breaches that could compromise campaign performance or brand reputation.
About billups
billups is the world’s largest independent out-of-home (OOH) agency helping advertisers, agencies and OOH media owners strengthen media performance through a patented analytics and measurement platform. With over 20 years of experience and employees spanning 19 countries, our team unites local OOH expertise with global accessibility to actualize international marketing initiatives. We use proprietary and patented AI-powered technology to plan, optimize and report on media effectiveness, making OOH an indispensable part of media plans. Discover how billups shapes the future of OOH at www.billups.com.
Contacts
Jonathan Gardner
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